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Digital Products · Beginner

Sell a focused digital template

A good template solves one repeated problem for one recognisable person. Think client onboarding for photographers—not a vague ‘ultimate life planner’.

Start-up £0–£504–8 hrs/week
Designer planning a digital productivity template at a desk

Your first four steps

01

Choose one expensive frustration

Speak to five people in a narrow audience. Ask what they repeat, postpone or rebuild every week.

02

Build the smallest useful version

Create one clear outcome, add a two-minute setup guide and test every link or formula.

03

Pre-sell to validate

Show screenshots and the promised outcome. Aim for three real buyers before polishing extra features.

04

Improve from support questions

Turn repeated questions into onboarding notes, examples and a better second version.

How to price it

A simple first template might be tested around £9–£29. Price around the usefulness of the outcome, not the number of pages.

Find the first customer

Start with communities you genuinely belong to, former colleagues who fit the audience, or a helpful tutorial that demonstrates the workflow.

Before you launch

Three things to check.

  • Do not include fonts, photographs or template elements you are not licensed to resell.
  • Explain compatibility and refund terms before purchase.
  • Keep evidence of your original work and check the platform’s commercial-use rules.

Official UK resource

Understand intellectual property

GOV.UK explains copyright, trade marks, designs and ownership—including work created while self-employed.

Read official guidance